Swipe Left or Swipe Right? New Algorithm Increases Successful Dating Site Matches by More Than 25%
BALTIMORE, MD, September 8, 2022 – Online dating is one of the top ways people meet in 2022. That said, matchmaking – online or offline – is never a perfect process. New research published in the INFORMS journal Manufacturing & Service Operations Management showcases a new algorithm to increase dating site matches by analyzing individual user preferences and whether the user currently has a lot of matches.