Was Pfizer’s “Here’s to Science” commercial during the Super Bowl a winning play or a fumble?
Stat, February 12, 2024
Super Bowl ads are a show within the show, an opportunity for brands and advertising creatives to put their work in front of more than 100 million viewers. And while the occasion is most closely associated with ads for beer, cars, and soft drinks, pharma giant Pfizer dished out millions of dollars for its own message: “Here’s to science.”
