BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
An audio journey of how data and analytics save lives, save money and solve problems.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
Explore our resources for multiple topics including:
In addition to writing articles, songs and code in mere seconds, ChatGPT could potentially make its way into your doctor’s office — if it hasn’t already.
Urban disasters bring uncertainties to society, urban transportation systems, and businesses. In a new study, researchers examined urban emergencies such as terrorist attacks and subway shutdowns to compare how a traditional taxi system and a ridesharing platform performed afterwards. The study found that the ridesharing platform significantly outperformed the taxi system in coping with emergencies, largely due to the benefits of technology.
The search giant faces tough challenges as it squares off against Microsoft and its newly re-emergent search engine powered by OpenAI's GPT technology.
ChatGPT, the artificial intelligence chatbot that was released by OpenAI in December 2022, is known for its ability to answer questions and provide detailed information in seconds — all in a clear, conversational way.
In October 2022, the U.S. Food and Drug Administration (FDA) announced a shortage of amphetamine mixed salts—a drug category that includes Adderall, the stimulant medication often used to treat attention-deficit/hyperactivity disorder (ADHD).
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
Access OR/MS Today Magazine
Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
Access Analytics Magazine