Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
Social Advertising Effectiveness In Specific Product Categories

Social Advertising Effectiveness In Specific Product Categories

Weekly Technology Times, December 11, 2020

New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific product categories to learn which product categories tend to benefit more from social advertising, and which may not. “Social advertising is the placement of social cues or endorsements in ads shown to friends of those who have engaged with a brand or product,” said Huang. “Some examples include Facebook’s social advertising that places the images and names of Facebook friends who have liked a brand in their ads. 

A Vaccine Is Coming Soon, but Questions Remain for Rural America

A Vaccine Is Coming Soon, but Questions Remain for Rural America

US News, December 10, 2020

A Food and Drug Administration advisory committee was meeting Thursday to discuss whether the agency should grant emergency use authorization for Pfizer Inc.'s coronavirus vaccine candidate. Later this month, members will meet on a vaccine from Moderna. In short, a vaccine is likely to be on its way to specific members of the public very soon.

Vaccine Delivery Across the Country Faces Complex Supply Chain Challeneges

Vaccine Delivery Across the Country Faces Complex Supply Chain Challeneges

Marketplace, December 10, 2020

The nation’s first COVID-19 vaccine stands on the verge of approval, yet the complex distribution of the product — and the risk along the way — is keeping some logistics and public health professionals up at night. The stakes could not be higher. This vaccine represents what one freight industry executive has termed “the biggest product launch in history.” Within 24 hours of emergency authorization from the Food and Drug Administration, the vaccine maker Pfizer plans to move the product to patients nationwide.

How Pfizer Plans to Distribute Millions of Vaccines at Ultra-Cold Temperatures

How Pfizer Plans to Distribute Millions of Vaccines at Ultra-Cold Temperatures

KCBS Radio, December 11, 2020

Pfizer’s coronavirus vaccine is all but assured to become the first in the U.S. to win an emergency use authorization after an FDA panel voted to recommend the vaccine for widespread use. The company’s vaccine needs to be stored at ultra-low temperatures, which will require special freezers and shipping methods in order to ensure the vaccine remains potent.

As 2020 Comes to an End, Here's What We Still Don't Know About COVID-19

As 2020 Comes to an End, Here's What We Still Don't Know About COVID-19

Science News, December 9, 2020

More than 68 million infected with the novel coronavirus and more than 1.5 million dead. 2020 has been a year defined by global sickness and loss. In the face of this extraordinary threat, it’s easy to forget how much we have accomplished. Doctors, nurses and staff in hospitals around the world have learned how to better care for those sick with COVID-19. Researchers have uncovered secrets of a virus that, not so long ago, was wholly unknown.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
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443-757-3578

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Artificial Intelligence

Why 23andMe’s Genetic Data Could Be a ‘Gold Mine’ for AI Companies

Why 23andMe’s Genetic Data Could Be a ‘Gold Mine’ for AI Companies

TIME, March 26, 2025

The genetic testing company 23andMe, which holds the genetic data of 15 million people, declared bankruptcy on Sunday night after years of financial struggles. This means that all of the extremely personal user data could be up for sale—and that vast trove of genetic data could draw interest from AI companies looking to train their data sets, experts say.

Healthcare

Want to reduce the cost of healthcare? Start with our billing practices.

Want to reduce the cost of healthcare? Start with our billing practices.

The Hill, March 11, 2025

Robert F. Kennedy Jr., as the new secretary of Health and Human Services, is the nation’s de facto healthcare czar. He will have influence over numerous highly visible agencies, including the Centers for Disease Control and Prevention, the National Institutes of Health and the Food and Drug Administration, among others. Given that healthcare is something that touches everyone’s life, his footprint of influence will be expansive. 

We all benefit from and are hurt by health insurance claim denials

We all benefit from and are hurt by health insurance claim denials

Atlanta Journal Constitution, January 23, 2025

Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.

Supply Chain

Experts warn logistics industry stakeholders to make contingency plans

Experts warn logistics industry stakeholders to make contingency plans

Seafood Source, March 10, 2025

In their March 2025 forecasts, shipping and logistics experts are warning those who rely on the industry to expect continued disruption, and in order to survive a chaotic landscape, they are advising businesses to spend money conservatively, work with trusted partners, and make comprehensive contingency plans.

Climate