Jeffrey Camm, INFORMS Fellow and Associate Dean of Business Analytics and Inmar Presidential Chair in Analytics at the Wake Forest University School of Business, discusses the expanding role of analytics in manufacturing, including prescriptive analytics, automation and artificial intelligence.
Jane Mather, INFORMS member and Founder and Principal of Critical Core, encourages businesses looking to improve space usage and management to look beyond new workplace software and tools, especially in complex situations, or they could be looking at millions of dollars lost.
A new study in the INFORMS journal Marketing Science conducted research designed to examine the challenge of how to most efficiently use user generated content (UGC) to identify customer needs in ways that are more cost-efficient and accurate.
Kayse Lee Maass, an INFORMS member and assistant professor of mechanical and industrial engineering at Northeastern University, believes engineers have tools that can help fight human trafficking. The same techniques used to model supply chains or plan media campaigns can be adapted to find ways to disrupt trafficking networks or organize support services for survivors.
New research in the INFORMS journal Marketing Science has found that machine learning can really improve the process of identifying consumer needs. Consumer brands globally have long used old-fashioned focus groups. They have also used surveys and interviews to gauge consumer needs, wants, and desires. They have used them as part of the processes that include marketing, sales, and product development.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
An audio journey of how data and analytics save lives, save money and solve problems.
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Inside Universities Love-Hate Relationship with ChatGPT
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New findings from a team of renowned researchers calls for transparency and rigorous oversight of the U.S. Medicare Advantage (MA) program, the United States' largest healthcare capitation program.
In the race against the US for global tech supremacy, China has the upper hand in at least one critical area: rare earths.
Global supply chains are undergoing an irrevocable shift. While material flows remain critical, they are only the most visible aspect of this transition. Beneath the surface, changes in information exchanges, financial reconfigurations, and human capital movements are posing far greater risks to the benefits of global trade. The US, China, and the rest the world must handle these changes with care and perspective.
Billionaire investor Mark Cuban's question to Representative Matt Gaetz, a Florida Republican, on energy costs took off on social media on Saturday.
Florida lawmakers have banned wind turbines off its shores and near the coast, saying the bill is meant to protect wildlife and prevent noise.