Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic

Mobile shopping behaviors and other things entrepreneurs need to know

Small Biz Daily, July 31, 2017

Does weather impact sales? Four data scientists noticed the weather was a “huge focal point for many mobile marketing campaigns.” But, they wondered, what specific weather conditions drove sales. Their research, appearing in INFORMS’ Marketing Science, shows many large marketers, such as Burberry, Ace Hardware, and Taco Bell (among others), unleashed weather-based mobile marketing messages, promoting specific products.

Superhuman: Powers of deduction

FOX, July 24, 2017

INFORMS member and professor of mathematics at the U.S. Naval Academy Sommer Gentry represented INFORMS and the mathematics community on the FOX show Superhuman, by tackling an O.R. problem that involves counting sub-rectangles in an m-by-n grid and in an m-by-n grid with corners cut out.

Explaining infrastructure spending

BYU Radio, July 26, 2017

Anna Nagurney, PhD, INFORMS member, professor at the University of Massachusetts Amherst and Director of the Virtual Center of Supernetworks, explains the transportation and communications network needs of the U.S., from the internet, road systems, and our cell phones.

How weather impacts response to mobile ads

POST Online Media, July 21, 2017

According to a study in the INFORMS journal Marketing Science, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of your ad content can either help or hurt such response depending on the current local weather.

Career advice: This is the best person to try to be at work, according to science

Mic.com, July 18, 2017

While there is a great deal of contradictory advice for success in the workplace, setting manageable objectives and avoiding stretch goals will have a greater positive outcome, according to a study in the INFORMS journal Organization Science.

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Artificial Intelligence

Study finds ChatGPT mirrors human decision biases in half the tests

Celebrity Gig, April 2, 2025

Can we really trust AI to make better decisions than humans? A new study says … not always. Researchers have discovered that OpenAI’s ChatGPT, one of the most advanced and popular AI models, makes the same kinds of decision-making mistakes as humans in some situations—showing biases like overconfidence of hot-hand (gambler’s) fallacy—yet acting inhuman in others (e.g., not suffering from base-rate neglect or sunk cost fallacies).

Why 23andMe’s Genetic Data Could Be a ‘Gold Mine’ for AI Companies

TIME, March 26, 2025

The genetic testing company 23andMe, which holds the genetic data of 15 million people, declared bankruptcy on Sunday night after years of financial struggles. This means that all of the extremely personal user data could be up for sale—and that vast trove of genetic data could draw interest from AI companies looking to train their data sets, experts say.

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Healthcare

Want to reduce the cost of healthcare? Start with our billing practices.

The Hill, March 11, 2025

Robert F. Kennedy Jr., as the new secretary of Health and Human Services, is the nation’s de facto healthcare czar. He will have influence over numerous highly visible agencies, including the Centers for Disease Control and Prevention, the National Institutes of Health and the Food and Drug Administration, among others. Given that healthcare is something that touches everyone’s life, his footprint of influence will be expansive.

We all benefit from and are hurt by health insurance claim denials

Atlanta Journal Constitution, January 23, 2025

Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.

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Supply Chain

LM Podcast Series: Looking at the state of the supply chain with Rob Handfield

Logistics Management/, April 22, 2025

During this podcast Handfield addressed various topics, including: the current state of the supply chain; steps and actions shippers should consider related to tariffs; how the supply chain is viewed; the need for supply chain resiliency; and supply chain risk mangement planning, among others.

Tariff fight continues between U.S. and China

FOX News, April 18, 2025

Oklahoma State University's Sunderesh Heragu joins LiveNOW's Austin Westfall to discuss the evolving economic landscape after President Trump implemented tariffs on some of our biggest trade partners. Most tariffs have been halted for now -- but not with China. Beijing and the White House have levied steep tariffs on each other. Trump announced that tariffs on China would reach 145 percent. In response, China imposed 125 percent tariffs on U.S.-imported goods.

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Climate

Clean energy breakthroughs could save the world. How do we create more of them?

VOX, April 23, 2025

Twenty years ago, few people would have been able to imagine the energy landscape of today. In 2005, US oil production, after a long decline, had fallen to its lowest levels in decades, and few experts thought that would change.

Simultaneously burying broadband and electricity could save small towns big money

News 8 Plus, April 10, 2025

In the case of upgrading electrical and broadband infrastructure, new analysis from the University of Massachusetts Amherst reveals {that a} “dig once” strategy is almost 40% more economical than changing them individually.

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About INFORMS

INFORMS is the world’s largest association for professionals and students in operations research, AI, analytics, data science, and related disciplines, serving as a global authority in advancing cutting-edge practices and fostering an interdisciplinary community of innovation.

With a network of more than 12,000 members spanning academia, industry, and government, INFORMS connects thought leaders, experts, and emerging professionals who advance and apply AI, mathematics, analytics, and other sciences and technologies to solve complex challenges and drive impactful decision-making.

Through its prestigious peer-reviewed journals, world-class conferences, industry-leading certification programs, and a suite of professional resources, INFORMS empowers its community to enhance operational efficiency, elevate organizational performance, and promote smarter decisions for a better world.

Discover more at www.informs.org