Brett R. Gordon

Past Awards

2023
John D.C. Little Best Paper Award: Winner(s)
Winning material: Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement,” Marketing Science, 42(4), 768-793


2019
John D.C. Little Best Paper Award: Winner(s)
Winning material: A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook


2013
John D.C. Little Best Paper Award: Finalist
Winning material: “Advertising Effects in Presidential Elections” Marketing Science, January-February, Volume 32, Issue 1, Pages 19-35


2009
John D.C. Little Best Paper Award: Winner(s)
Winning material: A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry
Frank M. Bass Dissertation Paper Award: Finalist
Winning material: A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry,Marketing Science, Vol. 28, Number 5, 2009, pp. 846-867