Past Awards
2014
Long Term Impact Award:
Finalist
Winning material:
“Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies” Marketing Science 2004, Volume 23, Winter, Pages 4-20
2004
John D. C. Little Award:
Finalist
Winning material:
Long-Run Effects Of Promotion Depth On New Versus Established Customers: Three Field Studies