Eric T. Anderson

Past Awards

2014
Long Term Impact Award: Finalist
Winning material: “Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies” Marketing Science 2004, Volume 23, Winter, Pages 4-20


2004
John D. C. Little Award: Finalist
Winning material: Long-Run Effects Of Promotion Depth On New Versus Established Customers: Three Field Studies