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New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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A Road Map to Achieving Free but Secure Trade with Resilient Supply Chains

A Road Map to Achieving Free but Secure Trade with Resilient Supply Chains

The Public Policy Center of the Conference Board, July 19, 2022

The tumultuous disruption of global supply chains, first crippled by the pandemic shutdowns and then further disrupted by war in Europe, has accelerated the collapse of the ever-weakening, decades-long consensus for global trade and economic globalization. From pandemic-related lockdowns around the world to US port bottlenecks and rising gasoline and food prices, supply chain challenges have filled headlines and worried businesses, consumers, and public policy officials. “Just-in-time” production over the last 30 years has relied on global supply chains that needed to be reliable, secure, and efficient. The pandemic and the subsequent lockdowns reduced economic activity around the world, idling parts of supply chains that other parts needed to maintain production, undermining the resiliency of supply chains in an interconnected world.

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