News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Watch: How We’ll Scale Distribution of the COVID-19 Vaccine

Watch: How We’ll Scale Distribution of the COVID-19 Vaccine

World Ports, July 26, 2022

A look at the challenges and prospects for distributing millions of doses of the COVID-19 vaccine in the coming months, with Julie Swann, Allison Distinguished Professor & Department Head of Industrial & Systems Engineering at North Carolina State University, and a member of INFORMS, the Institute for Operations Research and the Management Sciences.

Firms Time Announcements of Data Breaches to Bury the Bad News

Firms Time Announcements of Data Breaches to Bury the Bad News

News Release, July 26, 2022

BALTIMORE, MD, July 26, 2022 – New research in the INFORMS journal Management Science finds that firms that have experienced data breaches intentionally stage the timing of such announcements around other significant breaking news as a means of reducing media coverage and minimizing public attention.

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