News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Can Improving Forecast Accuracy Address Our Demand Planning Woes?

Can Improving Forecast Accuracy Address Our Demand Planning Woes?

Logistics Viewpoints, August 4, 2022

If “the forecast is always wrong,” is improving forecast accuracy even the solution to our demand planning woes? In times that continue to defy our ability to predict them, the words of famous statistician George Box have never been more right: “All models are wrong, but some are useful.” So what can we do to make models more useful? Artificial intelligence and machine learning (AI/ML) can improve forecast accuracy, but a bigger problem is the failure to set accurate expectations around forecasting models, not the accuracy of the models themselves. For supply chains to get more use from their models, we need to “trust the box;” recognize that models are not the holy grail; and remember that a forecast is an input into making better decisions, not an end in and of itself.

How to Modernize Queues for the Digital-First Consumer

How to Modernize Queues for the Digital-First Consumer

Solutions Review, August 4, 2022

It seems like we’re waiting now more than ever. The COVID-19 pandemic, which we were initially told would take just a few weeks to get under control, is now in its third year. Getting back to life as we knew it was more challenging than expected. Supply chain issues have extended lead times and severely disrupted operations across vital industries, including retail, travel, and healthcare.

Samsung Bringing Chip Manufacturing to Texas

Samsung Bringing Chip Manufacturing to Texas

Wholesale Central, August 4, 2022

In late July, South Korean electronics giant Samsung revealed plans to construct 11 new semiconductor manufacturing plants in Texas. This development is good news for America on a number of levels and represents a nearly $200 billion investment in U.S.-based chip manufacturing. 

Xi's dreams dashed as Biden to sign bill to help end chip shortage and weaken China's grip

Xi's dreams dashed as Biden to sign bill to help end chip shortage and weaken China's grip

The Washington Time, August 4, 2022

The bill, which would provide $52billion (£43billion) in subsidies to US chip makers, passed a House and Senates vote last week. While it may take some time before the semiconductor shortage gets eased, the Chips and Science Act looks set to boost US competitiveness in the global chip market and could help the US fly ahead of China in this domain. Mr Biden is now expected to sign off the bill into law, to slash reliance on Chinese manufacturers which have been holding a tight grip on the market.

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