News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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The Return to In-person Working and The Hybrid Model

The Return to In-person Working and The Hybrid Model

Audio Clip, August 9, 2022

New audio is available for media use featuring Anita Woolley. She’s an Associate Dean, Research at the Tepper School of Business at Carnegie Mellon University. She’s also a Professor of Organizational Behavior and Theory. She discusses the return to in-person working and the hybrid workforce model. This content is made available by INFORMS, the largest association for the decision and data sciences. What follows are 4 questions and responses, these responses were provided on August 8, 2022.

Decision Science Digest: August 9, 2022

Decision Science Digest: August 9, 2022

Journal Paper, August 9, 2022
  • Are Online Consultation Services the Answer? What it Means for Healthcare Providers (INFORMS journal Information Systems Research)
  • Analyzing the Craft Beer Industry: The Future of the Market and Who is Drinking What? (INFORMS journal Marketing Science)
  • Too Much Time at the Polls: The Preferences by Voters Slowing Things Down (INFORMS journal Management Science)
  • New Research Delivers Recommendations for Successful Email Engagement (INFORMS journal Management Science)

Subject Matter Experts in

Supply Chain

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Subject Matter Experts in

Healthcare

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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