News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Excerpts From INFORMS Interview On Impact Of CHIPS Act On Shortages

Excerpts From INFORMS Interview On Impact Of CHIPS Act On Shortages

EMS Now, August 9, 2022

Zachary Collier is an assistant professor in the Department of Management at Radford University. He speaks about the impact of the CHIPS Act on the semiconductor shortage. This content is made available by INFORMS, the largest association for the decision and data sciences. What follows are four questions and responses. These responses were provided on August 3, 2022. Link to Audio

U.S. wind operators tool up to capture summer price spikes

U.S. wind operators tool up to capture summer price spikes

Reuters, August 9, 2022

August 8 - U.S. wholesale power prices will rise as much as threefold during this summer’s peak demand period due to high gas prices and a switch away from coal-fired generation, the Energy Information Administration (EIA) warned in a note.

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