News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
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INFORMS in the News

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Will air travel ever return to normal?

Will air travel ever return to normal?

BBC, August 4, 2022

Images of queues, huge piles of luggage and even pilots loading their planes with cargo have plagued the media throughout the world. Airports have been in chaos for months as they have attempted to re-emerge from the Covid-19 pandemic, with Europe, the UK and the USA all having suffered the worst of the effects so far. Flight cancelations have played havoc with business travellers and holiday makers alike, and the problem only appears to be getting worse as a whole raft of flights have recently been cancelled in the UK. All this begs the question, Why are things so bad right now and how do we fix the situation? So this week on the inquiry we ask, Will air travel ever return to normal?

The Impact of the CHIPS Act on the Semiconductor Shortage

The Impact of the CHIPS Act on the Semiconductor Shortage

Audio Clip, August 3, 2022

New audio is available for media use featuring Zachary Collier. Zachary Collier is an assistant professor in the Department of Management at Radford University. He speaks about the impact of the CHIPS Act on the semiconductor shortage. This content is made available by INFORMS, the largest association for the decision and data sciences. What follows are 4 questions and responses. These responses were provided on August 3, 2022.

UMass partners with Kyiv School of Economics

UMass partners with Kyiv School of Economics

The Pie News, August 3, 2020

The University of Massachusetts Amherst recently announced a multidimensional agreement with the Kyiv School of Economics to support Ukrainian students and scholars impacted by Russia’s ongoing war in the country.

The uneven energy costs of working from home

The uneven energy costs of working from home

MSN, August 2, 2022

The COVID-19 pandemic has given us a sneak peek into how working from home changes electricity demand and what that might mean for Americans’ utility bills. The picture it’s painted so far isn’t very pretty, particularly for anyone who’s already struggling to meet their needs.

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