News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Risk management essential for strengthening global chip supply chain

Risk management essential for strengthening global chip supply chain

Electronic Products & Technology Magazine, August 29, 2022

Semiconductors are commonly described as the brains of modern electronics. For example, in modern vehicles, there might be over 3,000 chips that enable telematics, infotainment, and other features. Similarly, household appliances, like refrigerators, microwaves, and washing machines, increasingly rely upon chips to power their ‘smart’ features. Amidst a global chip shortage, many industries have been impacted by the lack of access to the supply of chips they need, and issues related to the semiconductor supply chain have been brought to the forefront. Supply chain risk management practices are instrumental and needed more than ever to mitigate the impacts of these concerns. 

Two Years of Excess Deaths: What Can We Learn?

Two Years of Excess Deaths: What Can We Learn?

Medpage Today, August 25, 2022

Has anyone noticed that the nation has been going through a 3-month surge in COVID-19 infections and hospitalizations that is just now beginning to abate? The CDC community levels on July 28 reported over 80% of counties at medium or high risk levels, an all-time high since the CDC began reporting such information back in late February. We're not out of the woods yet.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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