News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Inflation Of Online Ratings Can Be Beneficial And Detrimental

Inflation Of Online Ratings Can Be Beneficial And Detrimental

Tech Codex, September 7, 2022

Many adults consult online ratings and reviews before they make a purchase. However, how ratings affect sales is a challenging topic as evidenced from controversy surrounding Rotten Tomato scores or sellers trying to manipulate ratings on various platforms. A new study investigates how rating inflation affected a digital platform as well as the choices users made. The study found that inflation can have benefits and detriments: While sales rose, users’ trials declined, and sales were concentrated among popular sellers. Rating inflating is when platforms change their strategy to increase average ratings. So, users see higher ratings for all restaurants.

Swipe Left or Swipe Right? New Algorithm Increases Successful Dating Site Matches by More Than 25%

Swipe Left or Swipe Right? New Algorithm Increases Successful Dating Site Matches by More Than 25%

News Release, September 8, 2022

BALTIMORE, MD, September 8, 2022 – Online dating is one of the top ways people meet in 2022. That said, matchmaking – online or offline – is never a perfect process. New research published in the INFORMS journal Manufacturing & Service Operations Management showcases a new algorithm to increase dating site matches by analyzing individual user preferences and whether the user currently has a lot of matches.

Strategies to Address America’s Electrical Grid Challenges

Strategies to Address America’s Electrical Grid Challenges

Audio Clip, September 8, 2022

New audio is available for media use featuring Pascal Van Hentenryck of the Georgia Tech College of Engineering. He is the Associate Chair for Innovation and Entrepreneurship and the A. Russell Chandler (the third) Chair and Professor. He discusses strategies to address America’s electrical grid challenges. This content is made available by INFORMS, the largest association for the decision and data sciences. What follows are 4 questions and responses, these responses were provided on September 6, 2022.

Could AI fix medical supply chain woes?

Could AI fix medical supply chain woes?

Becker's Hospital Review, September 6, 2022

Using artificial intelligence (AI) in the medical supply chain is a hot topic. But is AI just wishful thinking, or can it really fix supply chain woes— especially those that emerged during the pandemic?

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