News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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A window into what changes at the CDC might look like

A window into what changes at the CDC might look like

Federal News Network, September 1, 2022

The Centers for Disease Control and Prevention leadership recently announced the agency will undergo an overhaul to address the causes of repeated missteps during the pandemic. For how that might actually look, Federal News Network’s Eric White spoke to Julie Swann on the Federal Drive with Tom Temin.  Swann is a professor of industrial and systems engineering at N.C. State. She’s done much research in this area, including on behalf of CDC itself.

Booking day's first flight not always good idea

Booking day's first flight not always good idea

The Telegraph, September 1, 2022

The summer of 2022 will go down on record with an unprecedented number of flight delays and cancellations. Few travelers have been spared from the air travel chaos, with everyone’s patience pushed to the edge.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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