News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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More prescriptions being filled away from pharmacies

More prescriptions being filled away from pharmacies

ABC15, September 6, 2022

The next person who fills your prescription might not be a person at all. Walgreens recently opened its fourth microfulfillment center since last year. Prescriptions are filled at a warehouse using automation, then brought to the pharmacy for you to pick up.

Is it possible for Tesla drivers to fall asleep at the wheel?

Is it possible for Tesla drivers to fall asleep at the wheel?

City News Everywhere, September 5, 2022

While autonomous vehicles could one day help prevent things like drunk or impaired drivers, driving is still very unpredictable, pointing to things like blown tires or debris suddenly falling onto the road.

12 best academic planners for students in 2022

12 best academic planners for students in 2022

J News, September 4, 2022

Whether a student is out to make a major jump in class rank or wa already nabbing straight As but could still benefit from a bit more organization, an academic planner is pretty much the key to success.

Booking day's first flight not always good idea

Booking day's first flight not always good idea

Chronicle, September 3, 2022

The summer of 2022 will go down on record with an unprecedented number of flight delays and cancellations. Few travelers have been spared from the air travel chaos, with everyone’s patience pushed to the edge.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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