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New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Stocked Out: Why Cleaning Product Supply Chains Struggle to Meet Demand

Stocked Out: Why Cleaning Product Supply Chains Struggle to Meet Demand

Supply Chain Dive, August 20, 2020

When schools and nonessential offices closed this spring, the need for cleaning supplies (and toilet paper) shifted from the institution to the home. Consumers snapped up cleaning products seconds after they arrived on store shelves, if they arrived at all. Cleaning and disinfectant product manufacturers, and their retail customers, are continually out of stock and unable to keep up with the demand, said Howard Bochnek, VP of technology and scientific affairs at American Infection Control, a company developing and licensing disinfectants.

Who Will Get the First Doses of a Coronavirus Vaccine? Johns Hopkins Experets Have Some Ideas

Who Will Get the First Doses of a Coronavirus Vaccine? Johns Hopkins Experets Have Some Ideas

The Baltimore Sun, August 20, 2020

The development of vaccines for the coronavirus is moving along, but there is widespread agreement among public health officials that there won’t be enough doses initially for everyone. How should the initially scarce, potentially life-saving vaccines be distributed? The Johns Hopkins Center for Health Security released a suggested framework for vaccine distribution, though the decision will be up to the federal government, which is buying several hundred million doses.

NC State Chancellor Disappointed, Says Large Parties May be to Blame for Online Classes

NC State Chancellor Disappointed, Says Large Parties May be to Blame for Online Classes

WRAL, August 20, 2020

North Carolina State University Chancellor Randy Woodson said large parties may be to blame as undergraduate classes move to all-online. Some students who just moved into their dorms weeks ago are now moving back home to learn remotely starting Monday. Woodson said he is disappointed in-person classes didn't work. In a message to students and faculty, the chancellor said people did not take personal responsibility. He also heard reports of large parties off campus.

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