BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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INFORMS, the leading international association for operations research (O.R.) and analytics professionals, has awarded UPS with the 2020 INFORMS Prize for sustained and enduring institutional achievement. UPS is the first company in the history of the prize to win twice; it previously won this prize in 2003.
The league wants to come back in July. Medical professionals say that’s possible—but have plenty of concerns about how it could happen.
A team of UCD academics wants the State to incentivise companies to invest in anti-coronavirus safety measures, after a study suggested that businesses that spend to protect workers and customers are 20 per cent more likely to go bust.
Alabama, North Dakota, and South Carolina are the first states to publicly comment about using Apple and Google’s COVID-19 contact tracing technology, now available to public health agencies on both iOS and Android.
Is the reporting of media outlets biased in favor of firms that advertise with them? A new study looked at the relationship between advertising by car manufacturers in U.S. newspapers and news coverage of car safety recalls in the early 2000s. The study found that newspapers provided less coverage of recalls issued by manufacturers that advertised more regularly in their publications than of recalls issued by other manufacturers that did not advertise, and this occurred more frequently when the recalls involved more severe defects.
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