News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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UCD academics call for virus safety incentives for businesses

UCD academics call for virus safety incentives for businesses

The Irish Times, May 25, 2020

A team of UCD academics wants the State to incentivise companies to invest in anti-coronavirus safety measures, after a study suggested that businesses that spend to protect workers and customers are 20 per cent more likely to go bust.

Newspapers report on car safety recalls less when manufacturers advertise more with them

Newspapers report on car safety recalls less when manufacturers advertise more with them

Brightsurf, May 21, 2020

Is the reporting of media outlets biased in favor of firms that advertise with them? A new study looked at the relationship between advertising by car manufacturers in U.S. newspapers and news coverage of car safety recalls in the early 2000s. The study found that newspapers provided less coverage of recalls issued by manufacturers that advertised more regularly in their publications than of recalls issued by other manufacturers that did not advertise, and this occurred more frequently when the recalls involved more severe defects.

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