News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

USA Cycling Awarded the 2025 INFORMS Edelman Award for Data-Driven Olympic Gold Strategy
News Release

BALTIMORE, MD, April 7, 2025 – INFORMS, the world’s largest association for professionals and students in operations research (O.R.), AI, analytics and data science, announced it has awarded USA Cycling its 2025 Franz Edelman Award for Achievement in Advanced Analytics, Operations Research and Management Science, for its use of operations research (O.R.) and analytics in elite sports performance. With Project 4:05, USA Cycling transformed race strategy and athlete preparation, enabling the Women’s Team Pursuit to win gold at the 2024 Paris Olympics.

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Trump Vows to Veto Bill Blocking Tariffs as Markets Reel
Media Coverage

A bipartisan push in Congress would return the power to impose tariffs to the legislature.

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The Hidden Threat in America’s Defense: Our Energy Grid
Media Coverage

The threat of a terrorist attack on America’s energy grid is growing, with attempts being reported at increasing rates. If it’s not terrorism, it could be adversarial nation-states. This all increases the likelihood that a significant attack on the grid could succeed, leaving large swaths of the U.S. in the dark.

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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How reliable are search terms for SEO and SEM results?

How reliable are search terms for SEO and SEM results?

News Release, November 1, 2018

CATONSVILLE, MD, November 1, 2018 – With billions of dollars spent each year on search engine optimization (SEO) and search engine marketing (SEM), the power of search terms holds more value than ever. But more than a few digital marketing professionals have become frustrated over the years over the limits just how much can be assumed and predicted based on the search terms themselves. 

Penn State grad develops snow plow optimization tool

Penn State grad develops snow plow optimization tool

Ed Scoop, November 15, 2018

For the fourth time since 2010, Penn State's University Park campus called for a snow day and canceled class, but thanks to new software that will help more efficiently clear roads, walkways, and parking lots on campus, roads may be open before long. 

Blockchain holds the key to unlocking Gen Z’s marketing wishes

Blockchain holds the key to unlocking Gen Z’s marketing wishes

Crowdfund Insider, November 11, 2018

Gen Z: You know, the generation that dumped Facebook for Instagram, and prefers YouTube videos to cable TV. Gen-Zers were born after 1995 and are expected to represent 40% of consumers by 2020. The ‘post-millennials’ generation is growing older and marketing experts are creating new tactics to communicate with them by learning to speak their social media language while embracing tailor-made technology such as blockchain. These are keys to decoding GenZ’s marketing wishes that incorporate specific blockchain features.

Study: SEO suffers from lack of context

Study: SEO suffers from lack of context

Street Fight, November 9, 2018

Billions of dollars are spent on search engine optimization and search engine marketing every year. A new study published in the INFORMS journal Marketing Science explores the complications of the strategy, shining a light on the inherent challenges that come along with using search terms with multiple meanings.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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