BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.
On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.
Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?
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Three INFORMS members are among those elected to the National Academy of Engineering in 2018: Stephen C Graves of MIT, Ali H Sayed of the University of California, and Jianjun Shi of the Georgia Institute of Technology.
CATONSVILLE, MD, February 13, 2018 – Where do great strategies come from? How can opportunities be maximized? How can the most successful strategies be identified? These questions and more are explored in a one of a kind collection of essays by prominent thought leaders in strategy science. This one-of-a-kind collection began with a collaborative workshop hosted by Apple and was ultimately published by INFORMS, the largest international association of operations research (O.R.) and analytics professionals.
A study published in the INFORMS journal Marketing Science examined the link between Super Bowl viewership across the top advertising markets in the US and corresponding sales in those markets for advertisers brands during the 2006-2011 period. Focusing on the beer and soda categories (top-spending ones as outlined above), the authors estimated in one highlighted finding that “sales of Budweiser can increase as much as 10 six-packs per thousand households for a ten-point increase in ratings during the week leading up to the Super Bowl.” That’s good for Budweiser, which is reportedly now only the 4th-most popular beer in the US.
Snow White and the Seven Dwarfs, released in 1937, was the first animated feature-length film. Each frame of Snow White was painted painstakingly by hand to create the fantastical world of the Brother Grimm’s fairy tale. Since 1937, animation technology has advanced beyond recognition, with most animated films using computer-generated images to bring colorful fictional worlds to life. However, according to a study in the INFORMS journal Organization Science, ‘Drawing Snow White and Animating Buzz Lightyear: Technological Toolkits Characteristics and Creativity in Cross-Disciplinary Teams’, a film needs more than dazzling animation technology to impress.
Three articles published in the INFORMS journals Organization Science and Manufacturing & Services Operations Management have been selected as recipients for the 2017 Responsible Research in Management Award. The articles are:
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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