Gary L. Lilien ISMS Practice Prize

2024 Winner(s)

Winning material: Sales Automation

Purpose of the Award

The INFORMS Society for Marketing Science awards its Practice Prize for an outstanding implementation of marketing science concepts and methods. The methodology used must be sound and appropriate to the problem and organization, and the work should have had significant, verifiable and, preferably quantitative impact on the performance of the client organization. Any completed or published within the past five years is eligible, although some preference will be given to previously unpublished work. This award is given out every other year.

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ISMS-MSI Practice Prize Videos

Past Awardees

2024 Winner(s)
Saiquan Hu Juanjuan Zhang Yuting Zhu Juanjuan Zhang, Massachusetts Institute of Technology
2024 Finalist
Yixin Tang, DoorDash Yicong Lin, DoorDash Navdeep Sahni, University of Chicago
Greig Cowan Salvatore Mercuri Raad Khraishi
Christopher Amaral Ceren Kolsarici Iina Ikonen Nicole Robitaille
2022 Winner(s)
Pierre Dubois , Toulouse School of Economics, France Paulo Albuquerque, INSEAD, France Olivier Allais , INRA, France Céline Bonnet , Toulouse School of Economics, France Patrice Bertail , University Paris Nanterre, France Pierre Combris , INRA, France Saadi Lahlou , London School of Economics and Political Science, UK Natalie Rigal , University Paris Nanterre, France Bernard Ruffieux , Grenoble Applied Economics Lab, France Pierre Chandon , INSEAD, France
2020 Winner(s)
Daniel M. McCarthy , Emory University
2018 Winner(s)
Albert Valenti, IESE Business School Gokhan Yildirim, Imperial College of London Koen Pauwels, Northeastern University Shuba Srinivasan, Boston University
2015 Winner(s)
Stephen Anderson-Macdonald , Stanford University Rajesh Chandy , London Business School Bilal Zia , World Bank
2014 Winner(s)
Martin Natter Ana-Marija Ozimec Ju-Young Kim
2014 Finalist
Peter J. Danaher John Roberts Rohan Raghavan Ken Roberts
V. Kumar Amalesh Sharma Naveen Donthu Carey Rountree
2012 Winner(s)
V. Kumar, Georgia State University Vikram Bhaskaran Rohan Mirchandani Milap Shah
2012 Finalist
Ashish Sinha Sharat Mathur Anna Sahgal
Bernd Skiera Nadia Abou Nabout Steffen Vodel
2009 Winner(s)
Marc Fisher, University of Passau Sonke Albers, Kuehne Logistics University
2009 Finalist
V. Kumar, Georgia State University Denish Shah, Georgia State University Jac Herschler
Koen Pauwels, Northeastern University Joep Arts Thorsten Wiesel, University of Groningen
John H. Roberts Ken Roberts Peter Danaher, Melbourne Business School
 Alan Simpson
2007 Winner(s)
Sanjay Jain P.K. Kannan, University of Maryland Barbara Kline Pope
2005 Winner(s)
Abdel Labbi Cesar Berrospi Andre Elisseff Giuliano Tirenni
2003 Winner(s)
Ralf Elsner, Rhenania Group Manfred Krafft, University of Muenster Arnd Huchzermeier, WHU – Otto Beisheim School of Management